Virtual Tours Separate Looky-loo’s from True Prospects
This month’s release of
National Housing Data from realtor.com shows yet another rise in list prices,
which, as expected, apparently spurred more previously reluctant sellers to put
their homes on the market. The pressure to jump on board continued as “the home
buying season shifted into high gear…”
With more Salt Lake City listings competing for prospects’ interest, one of the features I like to
provide for my clients are the increasingly valuable virtual tours.
The advantages are many, both for Salt Lake City sellers and the prospective buyers they
attract. Online marketing has long enabled maximum exposure. Where the audience
for a new listing used to be limited to the area reached by local advertising
outlets, we now cross state and international borders instantaneously. But what virtual
tours add in terms of marketing power is immense: instead of words and a single
picture, now the most remote prospect can really get a feel for a property —
and even end up buying! When a virtual tour sets your home apart from the
others, there’s no doubt it adds measurably to its marketability.
And there are other advantages when virtual
tours are added to a Salt Lake City listing.
They can help sort out potential time-wasters. Online house hunters can take a
360-degree look at key areas before requesting a live tour, which can sort out
the idly curious. It means that you save time prepping for showings to
window-shoppers. You can focus your efforts on the prospects who will wind up
making a serious offer.
Virtual tours also allow your potential buyers the
ability to look at the property over and over again following an in-person
viewing. They don’t have to try to remember the points that attracted them to
your home: they can view them as often as they like. They can share your
virtual tour with their own families and friends…the spillover enthusiasm can
become the final impetus that spurs a winning offer.
If you’re considering selling your home in Salt Lake City and Beyond, why not contact me or your area real estate agent today? As professionals real estate agents, we will talk over a
marketing plan that moves your property for top dollar in today’s market!
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